written by:Lisa Richards Aug 2016 0 Comments
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As the owner of a property management company, you probably already know that there is a host of resources out there available to you to aid in your marketing efforts. However, many of the ones you need to be using are absolutely free, and chances are pretty good that you have yet to tap into their potential. Making use of these resources can go a long way toward bringing in more tenants, growing your company and improving your bottom line.
After all, that’s what it’s all about, right?
Let’s talk about some of these free resources and how you can start using them for your property management company.
Google Analytics: When it comes to your website, you probably went through a lot of trouble to make sure it looked just right and appealed to your visitors. However, do you know how your website is performing? Many business owners don’t, but Google Analytics can change that. You can learn incredible insights about your website, such as which blog posts are getting the most clicks and how visitors are finding your site. This is a valuable tool, and it’s free.
Social Media: Maybe you’ve stayed away from social media because you just didn’t want to deal with the hassle of posting all the time. There are so many social media sites available to you, and they are all fantastic at helping you build your brand and bring in new tenants. Posting on social media doesn’t have to take a long time when you use other free tools like HootSuite, which allows you to write your posts and schedule them ahead of time.
SurveyMonkey: Have you ever wished that your tenants would be honest with you about their experience as your tenants? There may be all kinds of features and amenities that would be easy for you to add or even take away if they’re not needed, but tenants don’t usually like to “rock the boat.” Why invite them to fill out a survey through SurveyMonkey? This is a free service that allows them to stay anonymous and give you valuable feedback you can use to make changes.
PropertyBoss has a lot of great features that you can also put to good use for your property management company. Contact us to find out more!
The chances of your business every coming under the scrutiny of the IRS for a tax audit are pretty slim, but it does happen. In case it happens to your property management business, you want to make sure you’re prepared. To help, we’ve put together some tips to assist you, just in case you ever … Continue reading 5 Tips to Help You Survive a Property Management Tax Audit...read more
As a property manager, you know how important it is for your new and existing tenants to get renters insurance, but the issue is that you need to find a way to communicate that with them. While you do your best to make sure your properties are always updated and up to code, that doesn’t … Continue reading The Power of Renters Insurance...read more
In a perfect world, when you reconcile your property management bank accounts, everything checks out with the bank. Your account statements align perfectly with what your accounting software states, and you can easily check that off your long list of things to do. We all know that’s not how it works. Reconciling your accounts is … Continue reading Property Management Tips: Reconciling Your Accounts...read more
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