As the owner of a property management company, you probably already know that there is a host of resources out there available to you to aid in your marketing efforts. However, many of the ones you need to be using are absolutely free, and chances are pretty good that you have yet to tap into their potential. Making use of these resources can go a long way toward bringing in more tenants, growing your company and improving your bottom line.
After all, that’s what it’s all about, right?
Let’s talk about some of these free resources and how you can start using them for your property management company.
Google Analytics: When it comes to your website, you probably went through a lot of trouble to make sure it looked just right and appealed to your visitors. However, do you know how your website is performing? Many business owners don’t, but Google Analytics can change that. You can learn incredible insights about your website, such as which blog posts are getting the most clicks and how visitors are finding your site. This is a valuable tool, and it’s free.
Social Media: Maybe you’ve stayed away from social media because you just didn’t want to deal with the hassle of posting all the time. There are so many social media sites available to you, and they are all fantastic at helping you build your brand and bring in new tenants. Posting on social media doesn’t have to take a long time when you use other free tools like HootSuite, which allows you to write your posts and schedule them ahead of time.
SurveyMonkey: Have you ever wished that your tenants would be honest with you about their experience as your tenants? There may be all kinds of features and amenities that would be easy for you to add or even take away if they’re not needed, but tenants don’t usually like to “rock the boat.” Why invite them to fill out a survey through SurveyMonkey? This is a free service that allows them to stay anonymous and give you valuable feedback you can use to make changes.
PropertyBoss has a lot of great features that you can also put to good use for your property management company. Contact us to find out more!
